Value-Add Methodology
Resort Conversion: Underwriting the Capex Stack
The return on a value-add resort conversion is the spread between acquisition basis and stabilized value, net of everything that goes wrong in between. This piece sets out how that spread is underwritten: the capex stack, the contingency a standing structure requires, and the multi-year curve the revenue side must climb before the exit math works.
IllustrationKey takeaways
- - Full-service U.S. new-build cost carries a median of ~$467,000 per key and luxury exceeds $1.6 million per key, the replacement-cost ceiling a conversion's basis must clear (HVS, U.S. Hotel Development Cost Survey 2026).
- - Interior design and fit-out benchmarks run $15,000–$25,000/key for select-service, $30,000–$60,000 for upper-upscale, and $80,000 or more for luxury; industry estimate from a cost guide citing HVS, JLL, CBRE and Turner & Townsend (Design for Travel, 2026).
- - Turner's Building Cost Index averaged 1485 in 2025, 4.1% above the 2024 average, so a static contingency set at signing is measurably out of date by the time a construction contract is signed (Turner Construction Company, Building Cost Index, Q4 2025).
- - Renovation cost guides cite a 10%–15% contingency as standard; that older structures in poor condition warrant more is a Victaura Research assumption, and the range itself is an industry estimate, not a single audited study (renovation cost-guide compilation, 2025).
- - Conventional hotel construction debt was quoted at 6.25%–7.25% all-in yield in March 2026, and in September 2026 at 6.25%–7.75% from regional banks on 50%–60% loan-to-cost and 7%–8.75% from debt funds on 65%–70%, with sponsors expected to fund 30%–45% of project cost as first-loss equity; industry estimate (Bridge, hotel construction financing guides, 2026).
- - U.S. hotels opened in 2001-2006 and tracked over 2002-2008 took 3.08 years on average to stabilize, with luxury (3.31 years) and upper-upscale (3.35 years) hotels significantly slower than upscale (2.88 years); measured, one past cycle, not resort-specific (O'Neill, Cornell Hospitality Quarterly, 2011).
- - U.S. hotel RevPAR fell 0.3% in 2025, the first annual fall since 2020, while luxury ADR and RevPAR were each up about 3% through July, carried by rate; weekly figures are volatile and should not be annualized (CoStar data via Hotel Dive and CRE Daily).
- - Global hotel transaction volume is up 22% from the 2023 trough, with luxury resorts flagged as a rising institutional target, a liquidity signal for the exit, not a price forecast (JLL, 2026 Global Hotel Investment Outlook).
On this page (12)
Revision notes
This article was corrected on 27 September 2026. A check of its figures and attributions against the cited sources found errors, which have been corrected in the text. The full list, with what the article said and what it says now, is in the corrections section at the end.
This article was corrected on 29 September 2026. An earlier version described Victaura's positions beyond its public project pages. The text, and the disclosure at the end, now follow those pages.
This article was corrected on 14 October 2026. It graded as measured JLL's figures on global hotel transaction volumes and HVS's survey of hotel development costs. Both are research by property and hotel firms with a stated method, so they are now graded industry estimate.
The underwrite is a sequence, not a spreadsheet
A value-add resort conversion collapses three separate bets into a single IRR line, and the discipline is to test each one before they are allowed to merge. The first bet is the basis: does the acquisition price, plus the full capital programme, sit below what it would cost to build the same asset from the ground up. The second bet is the capex programme itself, and the contingency that sits underneath it. The third is the stabilization curve, the number of years the operating business needs to climb from opening-day occupancy to the income the exit valuation assumes.
Each bet fails on its own terms, not on the others'. A cheap basis does not protect against a capex overrun. A well-scoped capex budget does not protect against a slow ramp. A fast ramp does not rescue a basis that was never cheap enough to begin with. Underwriting models that net these three into one blended return before stress-testing each individually are the ones that discover the error only after capital is committed.
This piece works through the sequence in order: basis, capex, contingency, financing, and the stabilization curve, using benchmark data that is public and sourced rather than deal-specific. No single number here is a substitute for underwriting a specific building. The purpose is to show the shape of the discipline, and where, on the public record, that discipline most often breaks.
Basis versus replacement cost sets the ceiling
A conversion only clears the first bet if acquisition basis plus fully-loaded capex lands meaningfully under the cost of building the same asset new. That ceiling is not abstract. HVS's 2026 U.S. Hotel Development Cost Survey, drawn from 2025 construction budgets, puts the overall median new-build cost at roughly $213,000 per key, with full-service product at a median of $467,000 per key and luxury product exceeding $1.6 million per key (industry estimate, compiled by HVS from its database of actual hotel construction budgets, covering six U.S. product tiers; see table below).
Those figures are American, and the principal should treat them as a ceiling reference, not a European transaction price. No comparably authoritative, published per-key development cost series exists for European resort markets. What travels across markets is the logic, not the number: a standing structure with the right bones removes the shell, the foundations and much of the construction timeline from the cost stack, and that removed cost is where the conversion's basis advantage over ground-up development is manufactured.
The test is arithmetic, and it has to be run before the building is admired. If acquisition price plus capex plus contingency plus carry does not sit comfortably below a defensible replacement-cost estimate for the finished product tier, the deal is not a conversion with an embedded discount. It is an expensive way to buy a building that happens to be old.
| Product tier | Median cost per key | Note |
|---|---|---|
| Limited-service | $170,000–$197,000 | Joint range reported with midscale extended-stay |
| Midscale extended-stay | $170,000–$197,000 | Joint range reported with limited-service |
| Select-service | ~$200,000 | Just below the $213,000 overall median |
| Full-service | ~$467,000 | More than double select-service |
| Luxury | >$1,600,000 | Highest tier surveyed |
The capex stack has three buckets, and they fail differently
A conversion budget is not one number; it is three buckets that behave nothing alike under stress. The first is hard cost: structure, envelope, mechanical, electrical, plumbing, life safety, vertical circulation, that is, the part of the budget most exposed to what a standing building is hiding behind finished surfaces. The second is FF&E and the interior fit-out, which is largely a brand-standard and design decision rather than a structural one. The third is soft cost: design, permitting, financing fees, pre-opening expense, and, where a flag is involved, the brand's Property Improvement Plan scope.
The FF&E bucket has published tiering, and it moves with product positioning. An industry cost guide citing HVS, JLL, CBRE and Turner & Townsend benchmarks puts total interior design and fit-out programmes at $15,000–$25,000 per key for select-service product, $30,000–$60,000 per key for upper-upscale, and $80,000 per key or more for luxury once finishes, FF&E and soft costs are fully loaded (an industry estimate, compiled from a secondary cost-guide source rather than a single primary institutional survey, and treated here with that caveat attached).
Hard cost is the bucket most exposed to inflation between the budget date and the contract date, and that exposure is measured, not assumed. Turner Construction's Building Cost Index averaged 1485 across 2025, a 4.1% increase over 2024, and rose in every quarter to 1510 in the fourth quarter, 4.72% above the fourth quarter of 2024 (measured, from Turner's quarterly published index). A capex budget priced twelve to eighteen months before a general contract is signed is, on this data, already understating hard cost by several points before a single wall is opened.
Contingency is sized to what cannot be seen
Ground-up construction is a known unknown; a conversion is an unknown unknown wearing a known building. New construction proceeds from drawings the owner controls from day one. A conversion proceeds from a structure whose condition is discovered progressively, as finishes come off and systems are exposed (asbestos behind a 1980s ceiling, a slab that will not take the loads a new mechanical plant requires, a facade that a heritage authority will not let the plan touch). Renovation cost guides commonly cite a contingency reserve of 10–15% as the working standard, to cover hidden structural damage and sudden material cost increases, an industry estimate compiled from a renovation cost guide rather than anchored to a single audited dataset. That older structures in poor condition warrant a higher reserve is a Victaura Research assumption, not a sourced figure.
A conversion underwritten at a ground-up contingency is not a discounted deal; it is a ground-up project that has quietly waived its own insurance. The discount the principal believes is captured in the basis is the same discount that funds the contingency the standing structure requires. Spend it twice (once assumed in the return, once actually needed on site), and the spread the conversion was underwritten to capture is the first thing to disappear, often before the building has a roof back on.
Contingency and the Turner cost-index trend are not independent variables, and underwriting them as if they were is the common error. A static contingency percentage, fixed at signing and never revisited, does not account for a hard-cost index moving at over 4% a year through the construction period. The discipline is to size the contingency against the specific building's condition, then re-test it against realistic cost escalation for the length of the build, not to treat 10% as a number that ages well.
A conversion underwritten at a ground-up contingency is not a discounted deal. It is a ground-up project that has quietly waived its own insurance.
Victaura Research
The financing bridge prices the same risk twice
A lender underwriting a hotel construction loan is pricing the same unknowns the sponsor's contingency line is meant to absorb, and the terms say so. Conventional bank construction financing for branded select-service and upper-upscale assets was quoted at roughly 6.25%–7.25% all-in yield in a March 2026 lender-facing guide, with a 25%–35% equity contribution; the same lender's September 2026 guidance quotes regional banks at 6.25%–7.75% on 50%–60% loan-to-cost, and debt funds or private lenders at 7%–8.75% on 65%–70% loan-to-cost. These are industry estimates, compiled from lender-facing financing guides rather than a primary regulatory data series. U.S. hotel loan originations reached roughly $27 billion in the first half of 2025 on the same reporting, a signal that construction and acquisition debt for the sector was flowing, not frozen.
The equity check is the first-loss position on exactly the gap a thin contingency creates. On the same lender's September 2026 guidance, the sponsor is expected to fund 30%–45% of total project cost in cash equity before a single room generates revenue. If hard cost runs over and the contingency line is exhausted, the shortfall does not go to the lender. It goes to the equity, at the exact moment in the project (mid-construction, pre-revenue) when raising incremental capital is hardest and most expensive.
This is why contingency sizing is not a conservatism exercise; it is a financing-structure decision. A budget that treats contingency as padding to be trimmed for a cleaner headline return is, in effect, asking the equity to underwrite construction risk that the lender has already declined to price. The two numbers, loan-to-cost and contingency, should be sized together, because a shortfall in one becomes, immediately, a call on the other.
Stabilization: the three-year assumption, tested
The assumption that a hotel stabilizes in three years is old enough to have been tested academically, and the test mostly holds, with conditions. John W. O'Neill's study in Cornell Hospitality Quarterly (2011), which used STR occupancy data for 2002 to 2008 on 3,699 U.S. hotels that opened between 2001 and 2006, found an average stabilization period of 3.08 years, with 61.9% of hotels stabilizing between two and four years; luxury (3.31 years) and upper-upscale (3.35 years) hotels stabilized significantly more slowly than upscale hotels (2.88 years). This is measured, an empirical academic study, though dated relative to the current cycle and not resort-specific.
HVS and USALI-aligned feasibility practice builds this ramp explicitly into a ten-year projection rather than assuming a single stabilized year from opening. The standard approach projects occupancy and average rate rising from an opening-year base to a stabilized year, then holds that stabilized performance across the balance of a ten-year hold, an industry-standard methodology rather than a fixed timetable. The timing does vary, but not by size: in the O'Neill data, hotel size and food-and-beverage service level were not significant determinants of the stabilization period, while scale, extended-stay status, location type, U.S. region and top-25-market status were, with downtown hotels and those in the east north central region stabilizing more slowly.
A conversion complicates this further, and the complication is directional rather than measured. A repositioned or rebranded resort is not simply a new hotel; it is a known location carrying an unfamiliar product, an unfamiliar operator, or both. Whether that shortens the ramp, because the location has pre-existing demand awareness, or lengthens it, because the market has to unlearn the prior positioning before it accepts the new one, is asset-specific. Underwriting a repositioned resort to the fast end of the stabilization range without a specific reason to expect it is the ramp-side equivalent of underwriting a conversion at ground-up contingency.
Stabilization is not a date on a calendar. It is a level of demand the market has to decide, quarter by quarter, to give back.
Victaura Research
What the ramp-up curve is being asked to deliver
The stabilization curve for a repositioned luxury resort is not underwriting to the hotel market broadly; it is underwriting to a segment that has been behaving differently from the rest of the index. Full-year 2025 CoStar data showed U.S. occupancy down 1.2% and RevPAR down 0.3%, the first annual fall in both since 2020 (Hotel Dive). Through July, luxury ADR and RevPAR had each risen about 3% (CoStar data via CRE Daily), so the segment's gain was carried by rate. These figures are measured, from STR and CoStar U.S. performance data. Weekly data were more volatile: in the week of 31 August to 6 September 2025, luxury weekday RevPAR rose 4% and luxury was the only class to post weekend RevPAR growth (+2.9%). The figure is measured, but it covers a single week and should not be annualized or treated as a steady-state run rate.
A single documented case illustrates the scale of what a well-executed renovation can move, and the scale of the caveat attached to it. Extended Stay America's 2013 IPO registration statement, filed with the SEC, reported that 42 renovated hotels showed RevPAR growth of 28.2% and RevPAR Index growth of 7.5% after renovation compared with before, as of 30 June 2013. This is measured, but it is an issuer disclosure covering one non-luxury extended-stay portfolio in a single cycle, not a segment benchmark. It is evidence that renovation-driven RevPAR gains of that magnitude exist in the U.S. record; it is not evidence that any specific resort conversion will replicate it.
The honest reading of both data points together is that the tailwind is real and the multiple is not guaranteed. Luxury demand was, on the 2025 data, pricing power that the rest of the market did not have. A conversion underwriting is entitled to lean on that tailwind for the segment it is repositioning into. It is not entitled to borrow the outer edge of a single-portfolio renovation case as the base case for the stabilized year.
Exit timing and the capital chasing this trade
A stabilization curve is only relevant if there is a buyer at the end of it, and the global exit environment for luxury resort product improved through 2025 into 2026 on the public transaction record. JLL's 2026 Global Hotel Investment Outlook reported global hotel transaction volumes up 22% from the 2023 trough, with the Americas leading at 27% growth in 2025 and EMEA up 4%, against a 20% decline in Asia Pacific (industry estimate, JLL Research data on transactions of US$5 million and above, casinos excluded). JLL flagged luxury resorts and trophy assets specifically as a segment of rising institutional appetite, and expected large transactions above $250 million to increase materially in 2026.
This matters to the underwrite in a specific, narrow way: it is evidence about liquidity, not about price. A recovering transaction market means more counterparties are active and more capital is available to close a sale at the end of a hold period; it says less about the specific exit multiple a converted resort will achieve, which depends on the stabilized NOI actually delivered, the operator and brand in place at exit, and the buyer pool's appetite for that specific market at that specific time.
The prudent use of this data is as a floor on the liquidity assumption, not a ceiling on the return assumption. A model that assumes a ready buyer exists for a stabilized, well-branded luxury resort asset at the end of a five- to seven-year hold is, on the 2025–2026 record, assuming something that is currently true of the broader market. A model that assumes a specific exit cap rate or multiple without a defensible market comparable is assuming something this data does not support.
Where the model breaks
The failure mode that matters is not any single bad assumption; it is the correlation between the assumptions that a spreadsheet, run once, does not show. A construction delay caused by a discovered structural issue does two things at once: it consumes the contingency the delay itself required, and it pushes the opening date later, which pushes the entire stabilization curve later against the same construction loan maturity. The two effects compound rather than add. A model that sensitizes contingency and stabilization timing independently, each against an otherwise-unchanged base case, is not stress-testing the deal; it is stress-testing two deals that do not exist.
Brand scope is a second, distinct failure mode specific to conversions rather than ground-up work. Where a franchise or management flag is involved, the operator's property-improvement and brand-standard requirements are set against the brand's current specification, which can tighten between the letter of intent and the signed franchise or management agreement, and which the sponsor does not fully control. A capex budget locked at acquisition against a brand standard that has not yet been finalized is a budget with an open liability, not a closed one.
The discipline that survives this is sequencing, not optimism. Price the contingency against the specific structure's known condition, not a category average. Stress-test contingency and stabilization together, because a delay touches both. Do not finalize the capex number until the brand standard is fixed in writing. And size the equity check to the possibility that all three of these move against the sponsor in the same construction cycle, because on the public financing terms cited above, that is precisely the risk the equity, not the lender, is holding.
Contingency and stabilization are not independent risks. A delay touches both at once, and a model that tests them one at a time is testing two deals that do not exist.
Victaura Research
Honestly disclosed
The weakest links in this underwriting framework are named here rather than smoothed over. The FF&E per-key ranges and the 10%–15% contingency convention both trace to secondary cost-guide compilations rather than to a single primary institutional survey with disclosed methodology; they are treated throughout as industry estimates, and a specific building should be budgeted bottom-up by a quantity surveyor, not benchmarked off this range alone. The construction-loan terms cited are similarly compiled from lender-facing financing guides rather than a regulatory data series, and should be treated as directional for pricing conversations, not as committed terms.
Almost every hard number in this piece is American, and the markets Victaura works in are not. HVS's development-cost survey, the Turner cost index, the construction-financing terms and the Extended Stay America renovation case are all U.S.-sourced. There is no consolidated, published European equivalent for conversion-specific capex or contingency benchmarking that this piece would anchor a European underwrite to. The figures here establish the shape of the risk and the order of magnitude; they do not substitute for a market-specific quantity survey and a local lender term sheet.
The stabilization and RevPAR data carry their own, narrower limits. The three-year stabilization study is an older academic paper, not a current-cycle dataset, and it is not resort-specific. The weekly STR RevPAR figure cited covers a single week and should not be read as an annual run rate. The Extended Stay America renovation case is exactly that: one 42-hotel extended-stay portfolio, in one segment and one cycle, reported by the issuer in its 2013 SEC registration statement, and it is not a claim about what any specific resort conversion will achieve.
Skin in the game disclosure. Victaura, through its parent Greystone B.V. (Netherlands), develops projects on Lake Como (Italy), in Nungwi, Zanzibar (Tanzania), on Gili Air and in Uluwatu, Bali (Indonesia), and holds an off-plan capital position on Al Marjan Island, Ras Al Khaimah (UAE). Readers should assume commentary may be influenced by, or benefit, these positions. This document is classified as marketing material under MiFID II Article 24(3). It is not investment advice.
Corrections, 27 September 2026
What the article said and what it says now. The published version gave HVS median development costs of about $167,000 per key for limited-service, $170,000 for midscale extended-stay and $223,000 for select-service; HVS reports $170,000 to $197,000 for limited-service and midscale extended-stay together and about $200,000 for select-service (HVS, U.S. Hotel Development Cost Survey 2026). It attributed the interior fit-out ranges to HVS and Nehmer data; the cost guide cited draws on HVS, JLL, CBRE and Turner & Townsend (Design for Travel, 2026). It stated that contingency rises to 15% to 20% for structures built before 1990; no source supports that figure, and the article now cites only the 10% to 15% range, describing any higher reserve for older buildings as a Victaura Research assumption. It quoted private construction lenders at 11.0% to 12.5% interest on 70% to 75% loan-to-cost and first-time sponsors at 30% to 35% equity; neither figure appears in the guides cited, and the article now gives Bridge's September 2026 quotes of 6.25% to 7.75% for regional banks and 7% to 8.75% for debt funds and private lenders. It attributed the three-year stabilization study to the International Society of Hospitality Consultants, gave a 36 to 48 month stabilization span and said smaller select-service hotels stabilize faster than larger full-service ones; the study is John W. O'Neill, Cornell Hospitality Quarterly, 2011, which found an average of 3.08 years across 3,699 U.S. hotels, 3.31 years for luxury and 3.35 years for upper upscale, and found hotel size and service level unrelated to stabilization time. It gave full-year 2025 U.S. luxury RevPAR growth as about 3%; that figure covered January to July 2025, and the article now says so, next to the full-year market decline of 0.3% (CoStar, via Hotel Dive). It cited weekly luxury and upper-upscale RevPAR gains above 10% on a 20% rise in group demand; no STR report found supports this, and the article now cites luxury weekday RevPAR up 4% in the week of 31 August to 6 September 2025 (STR via Hotel Online). It described the Extended Stay America 28.2% RevPAR gain as a single asset reported through a secondary source; the company's 2013 SEC registration statement reports it for 42 renovated hotels. The Turner 2025 average index figure is now sourced to Turner's Q4 2025 forecast, which contains it.
A further review on the same day refined some of the corrections above and fixed further points. The article stated that construction loans fund 55% to 70% of total project cost and derived the sponsor's 30% to 45% equity from that range; neither Bridge guide cited gives that loan-to-cost range, and the article now reports Bridge's March 2026 guide (6.25% to 7.25% all-in yield, 25% to 35% equity) and its September 2026 guide (regional banks at 6.25% to 7.75% on 50% to 60% loan-to-cost, debt funds at 7% to 8.75% on 65% to 70%, with 30% to 45% cash equity). It described the O'Neill study as covering 3,699 U.S. hotels opened in 2002 to 2008; the study tracked 2002 to 2008 STR occupancy data for hotels that opened between 2001 and 2006 (John W. O'Neill, Cornell Hospitality Quarterly 52(2), 2011). It said the Turner Building Cost Index was accelerating through 2025; Turner's quarterly increases slowed slightly, from 1.18% in the first quarter to 1.14% in the fourth, and the article now states that the index rose in every quarter to 1510, 4.72% above the fourth quarter of 2024 (Turner Building Cost Index, 2025 4th Quarter Forecast).
References
- HVS, U.S. Hotel Development Cost Survey 2026
- Hotel Online, coverage of the HVS U.S. Hotel Development Cost Survey 2026
- Hospitality Net, HVS U.S. Hotel Development Cost Survey 2026
- Design for Travel, Hotel interior design cost per key 2026 (citing HVS, JLL, CBRE and Turner & Townsend benchmarks, secondary source)
- Renovation cost-guide compilation, Hotel Renovation Cost Per Room 2025 (contingency percentage benchmarks, secondary source)
- Turner Construction Company, Building Costs Increase in the First Quarter of 2025
- Turner Construction Company, Turner Building Cost Index Shows Growth in Q4 2025
- Turner Construction Company, Building Costs Continue to Increase in the Third Quarter of 2025
- John W. O'Neill, Hotel Occupancy: Is the Three-Year Stabilization Assumption Justified?, Cornell Hospitality Quarterly 52(2), 2011 (copy hosted by ISHC)
- ResearchGate, Hotel Occupancy: Is the Three-Year Stabilization Assumption Justified? (abstract)
- Feasibility Study Company, The STR Report Is Not the Analysis: Why a Benchmark Cannot Underwrite a New Hotel
- STR, full-year 2025 U.S. hotel performance data (via STR Data LinkedIn post)
- Hotel Dive, Upper-tier hotel segments to see highest RevPAR growth 2024-25 (STR & Tourism Economics)
- Hotel Online, STR Weekly Insights: 31 August – 6 September 2025
- amerailsys.com, How Owners Should Measure Renovation Success, Including RevPAR Recovery (Extended Stay America case, secondary source)
- JLL, 2026 Global Hotel Investment Outlook
- JLL, 2026 Global Hotel Investment Outlook (full PDF report)
- Hospitality Net, coverage of JLL's 2026 Global Hotel Investment Outlook
- Bridge, Complete Guide: Hotel Construction & Acquisition Financing 2026 (lender terms, secondary source)
- Biz2Credit, What to Expect from Hotel Construction Loans (lender terms, secondary source)
- EUR-Lex, Directive 2014/65/EU (MiFID II), Article 24 (marketing communication classification)
- Turner Construction Company, Turner Building Cost Index, 2025 4th Quarter Forecast (PDF)
- Hotel Dive, U.S. hotel occupancy and RevPAR fell in 2025 for the first time since 2020 (CoStar data)
- CRE Daily, Luxury hotels outperform as budget travel stalls in 2025 (CoStar data through July 2025)
- Hotel Dive, Key full-year US hotel metrics fall for first time since 2020
- Extended Stay America, Inc., Form S-1/A, 2013 (SEC EDGAR), renovated hotel RevPAR disclosure
- Bridge, Hotel Construction Loan Requirements 2026 (loan-to-cost and lender rates, secondary source)
The information on this website is provided for informational purposes only and does not constitute an offer, solicitation, or financial advice. Indicated returns are estimates and are not guaranteed; past performance is not indicative of future results. Capital invested is at risk.
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